[yoast-breadcrumb]

FB Announcing changes to there partner programs….

The Facebook Marketing Partners program announced Monday that it renamed its Content Marketing specialty to Creative Platforms.

Creative Platform Partners are split into three categories:

Marketplaces: These partners connect marketers with networks of writers, directors, video editors and other creatives.

User-Generated Content: These partners facilitate the acquiring of rights to consumer images and videos from social channels.

Personalization: These partners enable large-scale creation of personalized or custom video based on CRM (customer-relationship management) signals or other inputs.

The social network explained its reasoning behind the name change in a blog post:

Content Marketing will now be called Creative Platforms. This change reflects a more accurate representation of what our partners do, and it is intended to give marketers a clearer understanding of the capabilities available to them.

Over time, industry labels and terms change, and we want our terminology to reflect that. Today, Content Marketing typically refers to a form of marketing focused on creating, publishing and distributing content for a targeted audience. The content usually includes things like articles, infographics, e-books and long form video.

By contrast, our partners from this category provide marketers with technology that helps them source, enhance or manage video and image assets. They provide platforms that help marketers work with creative assets, which are different than Content Marketing.

Source: AdWeek

Pepsi’s brand increases by 44% following advert fiasco. News
July 5, 2017

Pepsi’s brand increases by 44% following advert fiasco.

Pepsi Despite drawing worldwide condemnation and being forced to pull its recent advert starring Kendal Jenner, Pepsi's brand sentiment has…
Google News gets a fresh new look on its feed. Google
June 30, 2017

Google News gets a fresh new look on its feed.

Welcome to Google's New News Feed. Google News is looking different today. That’s because Google today launched a major redesign…
Twitter to live stream the Wimbledon Channel FunNews
June 30, 2017

Twitter to live stream the Wimbledon Channel.

Wimbledon Comes To Twitter! Twitter has partnered with the All England Lawn Tennis Club (AELTC) to live stream its Wimbledon…
Brand safety on YouTube, Google trying to protect. GoogleYouTube
June 27, 2017

Brand safety on YouTube, Google trying to protect.

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here's the rundown of what the…
Sharing replays of Instagram Stories live videos for 24 hours. Fun
June 22, 2017

Sharing replays of Instagram Stories live videos for 24 hours.

“Stories,” a Snapchatty feature for imperfect sharing. People only post the highlights of their life on Instagram, so today the…
Email Us.

info@shore-media.com.
email us & we will get back to you.

Give Us A Call.

Call: 0121 663 1849
lines open 9:00am until 5:30pm Mon-Fri.

Social With Us.

Twitter / Facebook / Google+ / Linkedin
we will get back to you ASAP.

Newsletter.

Sign-up here »
latest news to your inbox every month.

Copyright ©2018 Shore Media Ltd. All Rights Reserved.